Because Gregor is a salesman, we are set up to look down upon him, as we look down at him in a literal sense when we are introduced to him.
Gregor Samsa is very lonely, due to many things. Some of these things are the fact he lives with his parents, he is trapped (especially inside of his box room). His job of a traveling salesman provides him with little to no free time. He is so lonely that he has a framed picture of a woman from a magazine on his wall. This is trying to show the reader what has become of our society today. We are expected to work until we collapse, and then get up and do it again tomorrow. Kafka clearly disagrees with these ways. It is also to be noted that Kafka spent sometime as a traveling salesman as well, and sees the hardships.
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